Our Story

If you want a happy ending, that depends, of course, on where you stop your story.

The story so far

Our business was established in 1978 in the Welsh-border market town of Welshpool. The business grew steadily and it gradually became apparent that pre-loved jewellery offered everything that many customers were looking for; individual, unique and bespoke designs at affordable prices. This, coupled with approachable, friendly service gave County Goldsmiths the stellar reputation it still upholds today. Our customers have become customers for life; many we now regard as friends.

We really care about our jewellery – it is a surviving symbol of our past and something to treasure and share for the future. We take great pride in the standard of our pieces and we are always interested in jewellery and watches you perhaps no longer require; we are happy to buy or part exchange on quality items. We also offer insurance valuations and full restoration, restringing, resizing and repair for old and tired pieces that need a new lease of life.

At County Goldsmiths, we pride ourselves on providing you with the highest quality jewellery at the most competitive prices. We offer a personal service in a welcoming environment and love to take the time to get to know you and understand your needs so that we can provide you with the piece you’ll treasure for a lifetime. Buying jewellery is personal and our expert team are here to share their knowledge with you so that they can guide you through your purchase.

our team

  • Steve Ellis

  • Dave Evans

  • Stuart Woodings

  • MAL OSBORNE

  • CATHERINE PARSONS

  • ELEANOR BLACKMORE

  • DAVID OSBORN

  • Steve Ellis

    Sales Executive

    Steve has a long established background in jewellery, with over 20 years customer service experience. Steve is one of the friendliest members of our expanding team, he has a passion for technology which comes through when you talk to him about watches.  You’ll find him at our Ludlow store half the week, in a role which he has taken on and embraced.  Steve loves the active lifestyle and can regularly be found running, hill walking and skiing in his spare time.

  • Dave Evans

    Sales Executive

    Dave has been in the jewellery industry for over 35 years and has established himself as a highly regarded and trusted jeweler within the local area. He has an extensive knowledge of both new and pre-loved jewellery. Dave’s friendly and welcoming demeanor is apparent as soon as you meet him and he will stop at nothing to get you whatever you require.

  • Stuart Woodings

    Managing Director
    A long standing love of history, combined with a deep appreciation of archaeology, to lead owner Stuart into the enchanting world of antique jewellery. In this bejewelled realm, Stuart’s able to put his joint passions for the past; intricate designs; and high quality craftsmanship to good use – and with a keen eye for a piece of real quality and beauty, he stocks the shops with the finest pieces around.
    Stuart began his journey into jewellery with a single premises, which he grew, and moulded into the flourishing business that today enjoys the loyalty of so many regular customers. His extensive knowledge and undeniable charm make Stuart the ideal person to guide customers through the various choices available when it comes to picking out a new piece of jewellery.
  • MAL OSBORNE

    Store Manager

    Mal entered the jewellery industry over 35 years ago and since then, beautiful jewellery has continued to be a passion of hers. Over the years, her knowledge has grown extensively and she has become a core member of the team. You will recognise Mal for her glamorous sense of style and warm and friendly manner. She’s a welcoming face at County Goldsmiths.

  • CATHERINE PARSONS

    Jewellery Valuer

    Catherine is our resident valuation expert and is also a valuing consultant with 20 years experience in her field. She is accredited and regulated by the Institute of Registered Valuers. She has used her expertise to fulfil another passion of hers; travel… She has been so much in demand that she has moved from continent to continent sharing her wealth of knowledge, passion for the industry and expert skills with various businesses and individuals globally. Lucky for us, she has chosen to settle in Shrewsbury!

  • ELEANOR BLACKMORE

    Goldsmith

    Ellie is our resident goldsmith. She is usually busy restoring or designing beautiful pieces above the shop but will always be on hand if you have a question or need some inspiration. She has been working in the jewellery industry for over 15 years having completed her studies with flying colours at Birmingham’s school of jewellery. Ellie not only has a wealth of knowledge about antique and historical pieces, she has a strong eye for innovation and will be equally at home working with you to design a contemporary piece of jewellery or restoring your most treasured piece.

  • DAVID OSBORN

    Consultant

    David is a long standing member of the County Goldsmiths team and has been in the industry since leaving school. His first post-school job was in Hatton Garden working for a Diamond dealer – this is where he found his passion and drive for the industry. David then became a national training manager for a multiple jewellery chain so that he could share the knowledge he had gained in the hustle & bustle of London. He has been in the antique jewellery retail for over 36 years.